Corporate Identity
Significance
Our new CI embodies the values of relentless challenge, growth, and progress through its expanding-from-the-center symbol. The blue color signifies SJG's advanced technology and expertise as a leading company.
Usage Guidelines
The SJG CI is a critical element in both internal and external communications and must not be altered in any way. This includes changes to color, shape, or composition. When applied to various media, sufficient clear space must be maintained according to our spatial guidelines.
Korean CI Usage Guidelines
English CI Usage Guidelines
Color Standards
The color scheme is essential for conveying the SJG brand across all visual media. The designated colors must be used consistently and accurately.
Main Colors
- SJG Blue
- PANTONE 0000CC100 M95 Y5 K0R43 G57 B144
Sub Colors
- SJG Gold
- PANTONE 872CC55 M54 Y74 K4R132 G116 B79
- SJG Silver
- PANTONE 877CC30 M22 Y21 K0R189 G191 B191
- SJG Black
- C0 M0 Y0 K100R34 G24 B20
Background Colors
The SJG CI should ideally be displayed on a white background with its designated colors. However, depending on the context, secondary colors from the Sub Colors palette may be used. Background colors can be adjusted as long as they effectively highlight the SJG image.
Full Color
Black & White
Prohibited Uses
To preserve the integrity of the SJG CI, it is crucial not to alter its form, color, or combination. Any use that could distort or damage the SJG image is strictly prohibited, including but not limited to:
